JCPENNEY- September 8th, NYC: August 2011

Layout option 1

Entering on the PINK Carpet, guests move to the GREEN desk for checkin and delivery of their MISS ITEM which is then displayed on the BLUE area. There is a two sided RED logo wall potentially branded and available for a Photo Op background aka ARRIVALS. The ORANGE area represents an elevated area with lighted interior. This stage would house display cases with items as well as live model areas. (*MODEL ON TREADMILL CENTRAL). The YELLOW areas are all reserved for display. The "bar" in PURPLE would hold court in the corner allowing for two access points and could also be disguised as a Kitchen where Catering could be plating their passed option. The DJ booth is not in this drawing but would behind where the half wall is.

LED Panel Lighting

Compact fluorescent and Long End fluorescent lighting fixtures, which in a variety of colors will light the space with less wattage and in a cooler burning temperature.

MDF, Medium Density Fiberboard

This material comes in a variety of thicknesses, and can receive high gloss paints very easily. As well, it is light weight and often made of recycled materials.

FLOORING and Carpet Tiles by FLOR

FLOR tiles if available, are a modular carpet tile, produced from renewable and recyclable materials in a huge variety of colors. These tiles are also make a great a great alternative to "RED CARPET" which so often gets thrown away. Our tiles could perhaps be donated along with the "MISS" donations.

FLOR Color swatch

Lighted Dance Floors

Lighted Fixtures

Lighted Fixtures.

Floors can be walls.

Building Elements for Visual reference

The structure will be comprised of multiple large frames, and squares, that will in their arrangement suggest the illusion of an enclosed space without having to construct an entire building.

The overall arrangement of these shapes will result in a pavilion similar to the modern structured examples in my preliminary concept.

The minimalism of this unique space, will not only be a very sleek unexpected "home" for the event. It will also save on construction time, materials use, it will give us a more environmentally sound solution to the challenge of creating an intimate space for our guests.

Suggested ceiling rafters to full wall.

Partial ceiling open walls.

Framed modern wall, potential shelf and display space.

COROPLAST, a corrugated plastic which comes in a large variety of colors. Allows some light transfer and is light weight alternative to wood as a surface.